Wednesday, February 2, 2011

What Makes Me Toms?

Toms is a brand of shoes, designed by Blake Mycoskie in 2006, that is based around the campaign "One For One Movement." Each time a person buys a pair of Toms shoes, another pair of Toms is donated to children in need all around the world. The video below inspirationally tells the story behind the shoe, a shoe designed to bring universal comfort to innocent children. 

Here is an excerpt from  the Toms website:
Why Shoes?
Many children in developing countries grow up barefoot. Whether at play, doing chores or going to school, these children are at risk:
•A leading cause of disease in developing countries is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
•Wearing shoes also prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
•Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential. (Copyright to http://www.toms.com/our-movement)


So, Why Toms?
I found it necessary to use this brand to describe myself, as my idol and favorite musician is the great John Lennon. Bringing peace and equality to all people is a huge passion of mine. I feel as though all people – especially children – deserve a chance of happiness and success in this world. Children are the innocence of the world. They are our future, our hopes, our dreams. And, as Mahatma Gandhi once said, If we are to teach real peace in this world, and if we are to carry on a real war against war, we shall have to begin with the children.




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