At first, when I saw this ad, I thought this woman was caressing her baby. Then, I realized, it was her foot. After thinking about this for a while, I realized how great this advertisement is. A baby is seen as the softest, most beautiful creature on earth. Why wouldn't a person want her feet to be compared to a baby or have the same softness as a baby's skin?
The fact that a woman's foot – obviously because of the lotion – is being compared to a baby is showing that her skin is fabulous. Every woman wants her feet to be softer than "a baby's bottom." That is why I feel this ad works so well.
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