Sunday, April 24, 2011

Softness Is Key.


Wow. This ad is amazing. I really appreciate the simplicity in ads, and this one certainly displays simplicity to its fullest. From crinkly to smooth, this ad shows how its company's product can make one's skin smooth as ever. Also, the fact that it is completely repetitive makes the ad even more amazing. You never want skin to feel like this – scratchy and wrinkly; however, you want it to feel like this. Both have the same emphasis on the same word; however, each word has a significant difference when spoken. And, when a person reads this, he or she can understand what the message is trying to express, which makes the ad extremely convincing, in the sense that it interprets the human thought process with the emphasis upon a certain word spoken.

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