And Apple Never Fails To Impress . . .

As we all know, Steve Jobs has done an excellent job promoting his company, Apple. His use of targeting a certain demographic has innovated his company to succeed beyond all other computer companies. Making products that relate to a certain demographic has allowed him to make his products appear to be "ahead of the curve." For example, people often believe themselves to be a progressive thinker because they own a Macbook. A commercial that exemplifies this is the businessman (PC user) versus the hipster, youthful college student (Mac user).  By displaying a PC user in this light, Apple implies that only older, "nerdy" people use PCs, while current, revolutionized people use Macs, i.e. they use the tactic "If you are cool, you'll use our product."


Here is an Apple ad that I found especially intriguing:

This ad perfectly depicts Apple's style of advertising. Not only does it use a popular celebrity (Justin Timberlake), it also uses interesting graphics to show how technologically advanced its iPod is. Also, I thought it was interesting that they not only made sure to use a celebrity, but also made sure to use a singer, since the product is primarily used for listening to music. Honestly, I am a sucker for this ad. Simply by looking at it, I am intrigued and find myself wanting to buy a new iPod just because the picture is so mesmerizing. That is why I feel this is such a powerful ad.